North America represents one of the largest market opportunities available. With the diversity of preferences from North to South, West to the East Coast, this market opportunity also represents a complex challenge for brands. Expanding your global brand into the North American market requires a combination of audience analysis, product-market fit, cultural context and impact-oriented strategy. Popcorn is experienced and uniquely positioned to help international brands enter, build, and expand their presence into the US and Canada.
Whether your brand has momentum and a customer base in Asia, Europe, or Australia, we’ll help zero in on key communication points, product positioning, messaging strategies and marketing plans to drive appeal to the North American market. We believe culture is a catalyst for connection, and by understanding consumer behavior we can help deliver impact against your business objectives.