Skye Footwear

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Services Offered

Brand development, digital marketing, media buys, public relations, influencer marketing and social media management.

The Objective

SKYE Footwear needed to develop a professional lifestyles brand with a strong online image. They wanted to build brand awareness, website traffic, North American sales and raise over $180,000 USD in a 30-day Kickstarter campaign. Finally, Popcorn was tasked with solidifying SKYE’s brand positioning by aligning with lifestyle and fashion influencers from across North America..

What We Did

Popcorn was brought on board to develop, execute and manage ongoing digital marketing and PR activities. The full scope of our work includes brand planning and development, website design consulting, search engine marketing and retargeting, social media management, influencer marketing, media outreach and ad buys.


Within 6 weeks, we were able to exceed the company’s crowdfunding goal on Kickstarter by 150%, allowing SKYE Footwear to scale their shoe production and officially launch their brand in online and retail distribution channels. The company has since been featured in publications such as BC Business, Montecristo, Daily Hive and many more. To date, we’ve partnered and collaborated with hundreds of influencers, who have helped drive traffic to SKYE’s website and social media channels, resulting in direct sales.