NETGEAR Inc. is a multi-national computer networking company based in San Jose, California. They produce innovative networking hardware for consumers, businesses and service providers. NETGEAR has a range of fantastic easy-to-use products that are paving the way in advanced wireless internet connectivity, superior streaming and smart home capabilities.
Content creation, content strategy, and influencer marketing.
To create engaging digital content that could be used across multiple business units spanning several countries. Popcorn was also tasked with engaging relevant tastemakers, technology reviewers and influencers to create user-generated content that increases website traffic and overall brand awareness.
Popcorn provides support in photo and video shoot production (including talent booking, location scouting and on-set coordination) and influencer marketing (national and international).
We’ve been able to generate hundreds of pieces of engaging content for NETGEAR’s use across multiple digital platforms; our content has resulted in increased engagement on their social media channels. We’ve been able to reach over 20x more people with our content developed for TikTok. Our influencer campaigns have created dozens of pieces of user-generated content and driven significant web traffic to Netgear’s web properties, and we continue to support them by driving awareness for any major product launch.
Statement from Christina M., Global Community Marketing Manager for NETGEAR:
“As creative partner on several projects, I was really impressed with Dennis’ ability to consider – and balance – strategic issues, tight deadlines, creative concepts and practical considerations. Dennis and his team at Popcorn are professional, talented, and a pleasure to work with. They have a wealth of knowledge in creative development for various social media platforms and have a positive upbeat attitude for anything that comes their way. I’d definitely recommend Dennis and Popcorn.”