Bundaberg Brewed Drinks is an Australian, family-owned beverage company best known for their signature bottled Bundaberg Ginger Beer. They were established in 1960 and their drinks are distributed in over 60 countries worldwide
influencer marketing, outreach, packaging consulting
Execute influencer gifting campaigns in key markets throughout the USA, in an effort to increase brand awareness through gaining social media coverage from mixologists, influencers and well-known distilleries.
Popcorn secured partnerships with 40 mixologist influencers and 24 distilleries, who were provided one-of-a-kind personalized bottles and gift boxes.
530k estimated Americans reached through the content generated: 42 IG Stories, 3 IG Feed posts, 2 IG Reels shared amongst the influencers who have a cumulative following of over 1.2M followers.