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Kernels Korner
SOCIAL PACIFIC CONFERENCE 2023: AN INSIGHT INTO THE FUTURE OF SOCIAL MEDIA MARKETING
Popcorn recently attended Social Pacific Conference, Canada’s largest digital marketing conference! It was a two-day event that brought together social media experts, influencers, and marketers ...
April 18, 2023
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gopopcorn
HOW MUCH DOES MARKETING COST? A GUIDE TO SETTING A MARKETING AND PR BUDGET
One of the most critical aspects of setting a marketing and PR budget is to identify the business’s goals and objectives. The budget should be based on what the business wants to achieve and how ...
March 29, 2023
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gopopcorn
SHOULD MY BUSINESS BE ACTIVE ON TIKTOK OR INSTAGRAM IN 2023?
Welcome to the ever-changing world of social media! As a business owner, you’re always on the lookout for the best ways to reach and engage with your audience. With the popularity of social media ...
March 21, 2023
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gopopcorn
2023 IS TWO MONTHS IN AND THIS IS WHAT PEOPLE ARE TALKING ABOUT
The social trends are ever-evolving, and 2023 is set to be another year of banger changes and developments. From the rise of social commerce to the increasing importance of niche platforms, there ...
February 27, 2023
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Dennis Pang
HOW CHANGES TO IOS14’S USER PRIVACY AFFECTS ADVERTISERS
If you haven’t already heard, iOS 14 and other security policies have introduced some major changes to the way ad platforms like Google and Facebook can target users and attribute conversions. It’s ti
January 23, 2023
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Dennis Pang
Recession-Proof Restaurants: Building a Digital Presence to Outlast Winter
We know you’re busy, so we’ll get straight to it: You need to launch your restaurant online. And we know what you’re thinking: “But I’m a restaurant! How do I do that?” If you want to build a ...
November 15, 2022
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Dennis Pang
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