April 18, 2023

Popcorn recently attended Social Pacific Conference, Canada’s largest digital marketing conference! It was a two-day event that brought together social media experts, influencers, and marketers to discuss the latest trends and strategies in social media marketing. The conference featured keynote speeches, panel discussions, and workshops that provided valuable insights into the ever-evolving landscape of digital marketing.

The conference covered a wide range of topics, including influencer marketing, content creation, social media advertising, and analytics. The keynote speakers shared their experiences and knowledge on how to build a strong brand on social media and create engaging content that resonates with the target audience. While we can’t share everything we learned, here are a few quick interesting takeaways and learnings from the event.

No matter what happens to Tiktok in North America, it’s undeniable that everyone should be thinking about its potential for their business.

Charlie Grinell, CEO of Right Metric, shared data on how TikTok trends and memes aren’t just for entertainment, they’ve already been used to create some of the biggest marketing wins in the past couple years. TikTok’s growth is already being leveraged to great effect by brands,including Netflix, which leveraged TikTok trends with their own content to increase their audience by 70% on TikTok within 1 year, gaining over 9 million followers and in another campaign, engineered Wednesday’s “Bloody Mary” trend to catch the attention of Lady Gaga and garner 20 billion views online.

Image Source: Maddie Alvarez, Senior Content Strategist at Evans Hunt
Image Source: Charlie Grinell, CEO of Right Metric

Does your brand think about web accessibility on social?

Maddie Alvarez, Senior Content Strategist at Evans Hunt, really made us think deeply about how we can help better create accessible web experiences on social media platforms and how to incorporate accessibility practices to provide a great experience for those even with visual, auditory, neurological, physical, cognitive or speech impairments. Thinking through how content can be accessible for all can serve as another lens to find ways to improve your overall content quality in general. Maddie left us with a great reminder that, “accessibility helps all users, not just the users you expect.”

Image Source: Scott King, Digital Strategist and Former Strategy Group Director at Media.Monks

The metaverse 2.0 is coming and it’ll have new metrics to track… based on emotion.

As the world moves from interacting with the metaverse from a mouse click, to a headset to a full body complete sensory experience, argues that with over 76 million people with VR headsets, the time is approaching where digital marketers will need ways to measure and make sense of how we move, biometric information, what we look at, what we own, what we say and how we say it (semantics) to find opportunities and contextualize a new generation of consumer data.
We thoroughly enjoyed attending the Social Pacific Conference! At Popcorn we understand the digital and marketing landscape is always evolving and we’re glad to have had the opportunity to interact and learn with many like-minded and forward-thinking people within our industry.

If you missed the conference, don’t worry! The organizers have a slate of other conferences happening across the country that you can consider checking out. Check out their website for more information about future events and conferences.