Yelp Reviews Impacting Discoverability
Early last week Yelp announced changes to the “Nearby” tab on its mobile app. The Nearby tab already allows customers to locate businesses close to them by using the GPS function on their mobile phones. However, now with this update the list of locations provided will be based on both positive & negative reviews given by strangers and friends. With this new algorithm, online reviews will have a higher influence on driving traffic to a business.
Introducing Hashtags on Facebook
It finally happened. Facebook rolled out the feature of clickable hashtags. Known as a way to categorize trending topics, the hashtags operate similar to other services like Twitter and Instagram. Click on the hashtag and you will see a feed of what other people and Pages are saying. Although, before you start adding hashtags in your posts, take a look at a few of these tips.
Just like attending a networking event and making new connections, social media is the virtual way to build relationship with influencers. Starting conversations and engagement is key when utilizing social media channels, but it’s important to interact with certain individuals that play a important role in your industry/community. This article helps you identify and suggests how build those new relationships.
Questions to Ask Before Using Social Media
For those who are still unsure of which social media platform is best suited for your brand, this article gives 5 questions that should be asked before executing any tactics. Instead of being the business that just jumps onto the social media world, take the time to identify and understand why that specific tool is the most effective one.






