We’re looking for a New Intern – Could it be you?

March 21, 2013 by Dee

You easily adapt. You have lots of great ideas to make things better. You want to work for a growing start up. You like eating.

You could be our next Popcorn Kernel! We’re looking for a creative and hardworking person to join us! As a boutique agency, you will definitely get hands on experience in a variety of roles.

Here’s what we’re looking for:

Description
We are looking to hire an intern with strong knowledge and understanding of the digital media landscape, including various social media networks. The intern hired for this position will need strong critical thinking skills in order to integrate into our vibrant and passionate team who are very excited to share this exciting launch with an intern hoping to gain a ton of great online experience.

Responsibilities

Research relevant events and information for clients
Assist in measuring analytics
Post on company blog and social networks
Online outreach and promotion using Facebook, Twitter, Instagram, Pinterest and more
Website and social media optimization
Assist in the creation of signage for promotional campaigns
Assist in the distribution of marketing materials
Assist in execution of Events
Seek and analyze competitor marketing and sales materials
Provide support to social media efforts
Provide support to schedule and coordinate speaking engagements, appearances
Write press releases and other materials
Compile contact lists, update databases, search for press coverage

Requirements
Anyone applying for this internship should have some basic Marketing, Business, PR or Design experience.

If you think you’ve got what it takes to hit the ground running and work with us, send us your best -whether that’s your LinkedIn profile, your resume and cover letter – wow us!

Email resumes to Dee, our PR Manager at dee [at] gopopcorn.ca.

We are doing interviews in the coming weeks with the internship starting in April 2013!

Dennis Pang to Speak at SocialHRCamp Vancouver 2013

February 23, 2013 by Alex

Popcorn’s very own CEO and founder, Dennis Pang, will be speaking at this year’s Vancouver SocialHRCamp on Friday, May 10^th. Along with several other marketing, social media and HR professionals, Dennis will be addressing the increasingly integral role of HR in the Social Media industry.

SocialHRCamp, launched in Vancouver, hosts worldwide one- and two-day events that allow participants to learn from thought leaders, experts and innovators in the fields of Digital Marketing and HR. Whether you’re just curious or already expanding within the social and digital world, this experiential and collaborative event is for you!

To find out more about SocialHRCamp and other speakers at Vancouver’s SocialHRCamp 2013, visit the event page here.

Event details:

Date: Friday, May 10, 2013

Time: 8:30am – 5:00pm

Location: Talent Technology Headquarters, Suite 200-13799 Commerce Parkway, Richmond, BC

Price: $199 – $579

Nick Routley to Judge IMC 2013 This Weekend

February 19, 2013 by Dee

Nick Routley, Creative Strategist at Popcorn will be judging this year’s Intercollegiate Marketing Competition this weekend. Although the event will be over the course of two days this weekend, February 22nd – 23rd 2013 – Nick will be judging on Saturday at SFU Harbour Centre.

SFU’s Beedie School of Business hosts this annual marketing business case competition, presenting a unique challenge for 8 teams to demonstrate their marketing prowess. The Final Presentation round will be open to students from SFU and other post-secondary institution.

The SFU Student Marketing Association organizes this event at the Coast Coal Harbour with past organizations including Telus, Pepsi and Zajac Ranch. This year Washington University, Western Washington University, University of Alberta, Kwantlen, Capilano University and Royal Roads University will be participating.

For more information about the conference, check out SFU’s IMC Website.

When Opportunity Knocks: YWiB UBC`s Entrepreneurship Panel

February 18, 2013 by Sarah

Popcorn’s very own Dennis Pang will be speaking at the Young Women in Business Society (YWiB) UBC’s annual Entrepreneurship Roundtable with four other amazing panelists. This event will be a great opportunity for budding entrepreneurs to ask questions about how to overcome challenges, learn how to transform ideas to reality and network with the speakers. Dennis will be focusing on his digital marketing businesses (Popcorn) and other social media related topics, making this an event you won’t want to miss! Space is limited so make sure to RSVP. To find out more about the speakers and the YWiB UBC Chapter, please visit the event page.

Event details:

Date: Monday, Feb 25, 2013

Time: 5:30pm – 7:00pm

Location: Henry Angus Building 2053 Main Mall Vancouver, BC V6T 1Z2

Price: YWiB UBC member (free!) & non-members ($5 at the door)

Social Media Statistics for your Marketing Plan, Instagram on Your Desktop, Facebook’s Hidden Feature, The Importance of Blogs and Facebook’s Cover Photo Policy

February 11, 2013 by Alex

Social Media Statistics That Affect Your Marketing Plan
Did you know that 57% of Pinterest users interact with food-related content? And that websites using the “+1” button increase page traffic by 350%? Find out more salient statistics that just might change your social media marketing strategy.

Instagram on Your Desktop
Previously strictly limited to mobile, Instagram has recently come out with a web version for desktop users. Unfortunately, this new version lacks some of Instagram’s most distinctive features.

Facebook’s Hidden Goldmine
Invaluable to business, targeted content amplification allows you to reach highly relevant audiences outside your extended network. Find out how to access and leverage this overlooked tool.

The Importance of Blogs in Content Marketing
Blogs fuel social media, search optimization and the sales process. A well-run blog can be a great foundation for your content marketing strategy.

Facebook’s Cover Photo Policy
A picture is worth a thousand words, and your cover photo is the first thing users see when accessing your Facebook page. Make sure your cover photo meets Facebook’s guidelines while making a good impression on your customers.

Social Actions > Keywords for SEO, How to Avoid Social Media Pitfalls, Pinterest’s Redesign and What it Means for Businesses, How to Build a Trusted Online Community, and Social Media Predications for 2013

February 4, 2013 by Alex

Social Actions > Keywords in Today’s SEO Strategy
Think social media and SEO are unrelated? Thing again. Social actions have become an indispensable part of today’s integrated Search Engine Optimization strategy.

How to Protect Your Business From Social Media Pitfalls
Don’t spread yourself too thin, moderate your self-promotion and always have a plan of action. Here are some simple (yet often neglected) tips on how to manage your business’s social media.

Will Pinterest’s Impending Redesign be Beneficial to Businesses?
Pinterest is redesigning its platform with changes to the navigation bar and pin display. Some marketers predict the new format will pave the way for sponsored pins and boards.

Listen and Engage to Build a Trusted Online Community
Valuing quantity over quality in social media can be fatal to successful social media strategies. Connecting with the human beings behind social media accounts may be the key to building thriving and meaningful online communities.

Social Media Trends to Look Out For in 2013
The increasing relevance of Slideshare, the rise of social business and the multifaceted growth of social media management. See if you agree with these social media predictions from the pros.

Twitter Adds Video, 5 Ways to Use Instagram, Bitly Offers Custom Short Domain Names, Key Words on Twitter Can Increase ROI and Social Media Proven to Boost the Bottom Line

January 28, 2013 by Alex

Twitter Introduces Embedded Videos
140 characters and… 6-second videos? This week Twitter unveiled Vine, a mobile service that lets users embed videos in their tweets.

Can You Get ROI From Simple Words on Twitter?
Can particular words on Twitter increase your ROI? If you know which ones to look for, the answer is: definitely. Learn to be on the lookout for social media buying signals.

5 Ways to Enhance Your Brand with Instagram
From running contests to telling your brand’s story to increasing engagement, Instagram can be a powerful and effective social media platform. See how it’s unique combination of visuals and short messages appeals to users.

Bitly to Offer Custom Short Domain Names
Consistency across social media platforms is one of the keys to successful online marketing. To this end, Bitly has rolled out custom short domain names. Popco.rn, anyone?

Social Media Can Boost the Bottom Line
While return on investment can still be hard to track when it comes to social media, new stats reveal that customers who engage with a business online contribute significantly more to the bottom line than those who don’t.

Facebook’s New Graph Search, Yelps Adds Hygiene Ratings to Restaurant Listings, How to Get More Retweets and Instagram Continues to Grow

January 21, 2013 by Alex

Welcome back to another round of Monday Mashups! This week, we’re mixing it up a little with some commentary on each article by Amy, our VP of Business Development!

Facebook Launches New ‘Graph Search’
The social media world has been abuzz this week with reactions to Facebook’s new ‘graph search’. Learn more about what it is, how it works, and what it means for both users and businesses.

I am really excited about this feature. There are occasions where I am trying to find a business and they have a Facebook places account and multiple pages, and I can’t tell which page is the one I should be accessing for the most relevant information.

Yelp Adds Hygiene Scores to Restaurant Listings
Can’t decide where to eat tonight? Here’s a factor that might help you decide. In an effort to make a positive impact on society and reduce cases of foodborne illness, Yelp has added a relevant new data standard to its restaurant review pages.

Yelp continues to impress me. They are continually innovating and becoming a leader in the online review market. I think we will continue to see this company grow as the information becomes more readily available to consumers. I love this!

The Art of the Retweet
Getting retweeted can increase your visibility and reach in the online community, improve your rank in search engines, give credibility to your content, and allow you to reach more potential customers and influencers. Learn the science behind retweets with this handy infographic.

Having a hard time getting Retweets? Keep your tweets short, not about you and tweet between noon and 2pm on a Friday for the widest spread! AND ALWAYS GIVE CREDIT! Great tips.

Instagram Continues to Prove Itself a Powerful Social Media Platform
Which social media site boasts over 100 million registered users, 40 million photos posted each day, and 8500 likes per second? After recent reports of waning growth, Instagram proves it’s still thriving.

All I have to say, no surprises here. If you are not using instagram you are fooling yourself. Content is king, and Instagram is the best way to take and share photos with your network. It will only get bigger, so get on it now!

Follow Amy on Twitter at @VancityAmy