Who are you and who are you speaking to? If you don’t know, we’ll figure it out. A solid framework of audience research and content strategy will ensure you’re speaking the language of your customers.
Executing strategy effectively is as important as the ideation process. Let us handle everything to ensure the consistency and success of your marketing efforts.
It doesn’t count if we don’t measure it. By relentlessly sifting through data, we’re able to identify gaps and opportunities, and adapt our strategies accordingly.
The most effective marketing efforts are the result of extensive research, brainstorming, and planning. Popcorn creates memorable, compelling communications strategies that make a measurable impact.
Whether you’re focused on targeting new leads, driving sales, or connecting with your audience, Popcorn can help achieve your goals. From email marketing to ad targeting to website optimization, our expert team will help you outpace your competition.
Great content should be at the core of any social media marketing strategy. We work closely with you to fine-tune content your audience will find the most compelling, then encourage social sharing and word-of-mouth for your brand.
Cultivating relationships with media, bloggers, and influencers is a powerful way to reach prospective customers. From media relations and monitoring, to event planning, press kits and media training, our PR team will get the right people talking about your brand.
„You can’t really blame people for preferring more of what they already know and like. The trade-off, of course, is that predictability is boring. Repetition is the death of magic.”BILL WATTERSON
The PCMA Convening Leaders Conference is an annual event that brings together thousands of event planners from around the world. Popcorn increased online engagement and handled conference “social concierge” services.
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Better Than Bouillon was looking to introduce more Ontario residents to their product line through influencer marketing. Popcorn executed a strategic influencer program and helped increase Better Than Bouillon’s sales in the region by well over 50%.
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Just Eat was looking to create more awareness for their brand in Vancouver’s competitive food delivery market. See how Popcorn build out a full campaign around the Out Double concept that reached thousands of locals via print, video, contesting, PR, and social media.
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Our team is made up of unique individuals who are each a little different, a bit weird, and a lot curious. Working with Popcorn means doing things differently, creating genuine connections with your audience and making a sincere difference in your community. Doing things in new ways can be uncomfortable for some, but we live for this feeling; it’s where the magic happens. We have skilled writers, artists, performers, academics and creatives that are at the top of their game, keeping you at the top of yours.
NICK ROUTLEYPartner / Co-founder
AMY ELDERKINSenior Advisor
„Only those who attempt the absurd can achieve the impossible.”ALBERT EINSTEIN