Destination Vancouver

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The PCMA Convening Leaders Conference is an annual event that brings together 5,000+ event planners from around the world and showcases the latest innovations in event technology, meeting design and business event strategy. Taking place in a different location each year, the conference is a tremendous opportunity for the host city’s tourism board to show their city to event planners. It is estimated that the conference will have a $100 million impact on Vancouver’s economy over the next decade. Destination Vancouver looked to Popcorn to ensure attendees had a great experience at the conference.

Services Offered

Social media engagement, content creation, graphic design, social concierge and customer service.

The Objective

Tourism Vancouver tasked us with providing an elevated experience and level of service to attendees.

What We Did

Popcorn acted as a “social concierge” for the conference – the go-to resource for all things Vancouver related. We monitored the conference hashtag on social media and watched social feeds looking for surprise-and-delight opportunities to really “wow” attendees. Popcorn also produced high-quality, real-time visual content for the PCMA’s social channels and designed various printed marketing materials for the conference.


This award-winning campaign won 2 notable industry awards: one from Destination Canada for “Most Innovative PR Campaign”, and a “Marketing Excellence Award” from American Marketing Association.