November 15, 2022
Shaan Coelho

Digital marketing is constantly changing as technology evolves and staying on top of the latest trends and updates is crucial for success. As an agency serving tech companies, it’s important to be proactive in seeking out new information and staying ahead of the game. We’ve been building relationships in the tech space for years across products, apps, and SAAS companies and we’ve distilled those learnings down into this handy, lofi, high-tech approach to building bridges between agencies and emerging tech companies.


Let’s start with comms – one way to overcome the endless need for input in fast-paced environments is communication integration. That means incorporating your clients into your work communication tools (looking at you Slack). This allows for instant communication, updates, and seamless collaboration with your partners. Not only does it keep both sides on the same page, but it also streamlines the workflow process and helps increase productivity. So let’s power up those comms and make sure you’re utilizing all the resources at your disposal. Let’s stay connected, and keep communication flowing.


Digital marketing campaigns often change on the fly, so it’s important to balance prioritization with flexibility. At the very beginning of a relationship make sure you break out your milestones and ensure everyone is focusing on impact, cost, and time-saving measures. Resources and focus can change quickly in this space, so making sure your milestones are clearly outlined and agreed upon can help you move forward during the inevitable chaotic periods.


No campaigns can happen without the input and buy-in from your stakeholders. It’s important to make sure that their needs and concerns are heard, while also balancing those with overall GTM requirements. Remember, communication is key here. We’ve all heard of misalignment between investors, founders, leaders and executing teams when things are moving fluidly – use milestones to overcome those pain points and build consensus amongst your stakeholders.


Understanding your GTM requirements helps focus the digital marketing efforts. Take the time to do market research and gather data on target audiences, key performance indicators, and competition. Marrying your GTM approach with an understanding of your product and marketing’s technical capabilities and limitations can build a strong pipeline. Ensure your marketing calendar is calibrated with the product development calendar so you’re only promoting what’s ready to receive users.


Having technical experts or partners on deck who are capable of getting their hands dirty in execution can really streamline digital marketing efforts. Whether it’s building landing pages, setting up tracking codes, or troubleshooting tech issues, having this extra support can greatly improve efficiency and overall success. So roll up those sleeves and get ready to tackle the unforeseen, together.


Collaborating with a digital agency can help you get ahead in today’s market. By keeping communication lines open, being clear about expectations and objectives, and working together to execute a plan, your business will be able to make the most of its marketing budget – and see results that reflect that. If you’re ready to take your company’s marketing to the next level, contact Popcorn today. We’ll work with you to create a tailored strategy that gets results.