Marketing a Restaurant with LinkedIn, Luring Diners on Twitter, Customer Mobile Demands, Engaging the Mobile Foodie and Social Media for Craft Beers

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Marketing a Restaurant with LinkedIn
Most social media efforts for restaurants are customer facing but there are opportunities when connecting B2B. Consider these 7 tips for marketing a restaurant with LinkedIn.

Luring Diners on Twitter
There are countless examples of how restaurants use social media to attract and hold a diner’s attention but what is their thought process before hitting “tweet”? Here are some social media takeaways from some of the brightest minds in the Boston restaurant industry.

Customer Mobile Demands
Mobile technology is pervasive and customers are demanding a mobile dining experience. Are restaurants ready though? Look at these stats to see how the two aren’t aligned just yet.

Engaging the Mobile Foodie
It’s all about social, local and mobile which means local pages on Facebook, Foursquare and accurate locations listed online are key. Here are some examples on how to get all the tools working together to engage the mobile foodie.

Social Media for Craft Beer Marketing
Craft beer festivals and events are a perfect place to use social media to extend the post-event conversation. There are some great tactical ideas which can apply beyond the craft beer world.

8 Big Social Media Disasters of 2012, Managing the Heat in the Social Media Kitchen, Ails of Social Media and the Remedies to Cure, Wineries and Social Media and Learning by Twitter Example

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8 Big Social Media Disasters of 2012
We all learn from our mistakes but getting lessons from someone else equals less pain and knowledge gain. Here’s a look at the top 8 social media disasters of 2012.

Managing The Heat In The Social Media Kitchen
Less than pleasant or downright inappropriate posts on Facebook hurt and when the customer’s always right, what is a restauranteur to do? Learn how a restaurant that was on Kitchen Nightmares handled the negative feedback and 4 things you can do to be prepared for when it comes your way.

Ails Of Social Media And The Remedies To Cure
Mistakes happen, situations get out of control or sometimes it’s a matter of being bullied. Regardless, when your brand is under attack on social media, there are some level headed ways to manage the crisis until to blows over.

Wineries and Social Media
Social media may seem more appropriate for some industries than others but wineries are finding success with some very particular tactics. From a recent trade show, wineries share how they connect with customers through social media successfully.

Learning by Twitter Example
At a loss on how to interact with customers on Twitter? Visit these 4 creative twitter accounts and see how to go beyond photos to find unique angles to connect.

Are You the Next Popcorn Superstar Intern?

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Intern Graphic

Could you be the next Popcorn Kernel? We’re looking for some creative, hardworking and amazing people to join us for the next 6 months. As a boutique agency, you will definitely get hands on experience in a variety of roles!

If you think you’ve got what it takes to hit the ground running and work with us, send us your resume, cover letter and wow us!

Email resumes to Dee, our PR Manager at dee [at] gopopcorn.ca.

We are doing interviews in the coming weeks with the internship starting in January 2013!

Popcorn’s Creative Strategist Nick Routley to co-host Social Media Awards

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Creative Strategist, Nick Routley (Phanyxx) will be MC’ing alongside Dawn Chubai (Breakfast Television, City TV Host) at the upcoming 1st annual Social Media Awards this March.

Hosted by the Social Media Network and presented by Vancity Buzz, the Roundhouse Community Centre will be transformed into a ceremonial gathering space to celebrate notable online influencers across Vancouver.

Award categories include Best blog, Best Social Video Channel, Best Social Media in BC, Best Social Media Campaign, Must Follow (Twitter Account) – but in an effort to bridge students and industry, two awards will be given out for each category: one for a student and one for an individual or company in the social media space.

Finalists will be announced on January 5th, 2013 with online voting beginning January 7th – February 21st, 2013.

We are excited to be a part of a fantastic event and Nick is extremely pleased to be co-hosting the evening. We hope to see you there!

For more information, please visit the Social Media Awards website.

 

Zoom In On Instagram, Social Media and Happy Employees, Millennials, Mobile Marketing and Getting Mobile Optimized For Free

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Zoom In on Instagram
Instagram isn’t a passing fad anymore; it has cemented itself as a social media player to pay attention to. There are a few good reasons to focus in on Instagram and what it will mean for your brand in doing so.

Social Media, Customer Service and Happy Employees
What on earth do the three have to do with each other? A lot it seems since they all should share the same core values. Find out how to align corporate employee values with good customer service.

Millennials, Spending and Social Media
According to research Millennials, also known as Generation Y, love to spend money at restaurants. Couple that with their affinity to social media and you have ample opportunity to capture this segment. Learn what they seek and the best way to provide value for engagement.

Polishing Up Your Mobile Marketing Plan
With restaurant websites being accessed from a mobile device increasing 65% over the previous year, it’s clear that this trend is fast becoming the norm. It’s time to get your mobile marketing plan in order to avoid missing out on connecting with customers.

Getting Help on Getting Mobile
As stated above, having a mobile optimized website is becoming more critical but for busy restauranteurs it can be overwhelming. Have no fear – OpenTable is helping restaurant customers to build a mobile optimized site for free! It’s a limited-time offer so act quick to take advantage of this great resource.

Successful Campaigns on Foursquare, Pinterest for Restaurants, Daily Deals vs. Happy Hours, Mobile Payments and Menus Online

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Build a Successful Campaign on Foursquare
Foursquare is not something to be ignored in social media marketing. If you’re not sure how to get started, look into these ideas and tools to build a successful campaign on Foursquare.

Pinterest for Restaurants
Pinterest isn’t just for shopping wishlists or recipes (although it’s good for that too). As a restaurant you may be wondering how to take advantage. Here are 6 ideas of pictures a restaurant can post in Pinterest.

Daily Deals vs. Happy Hours
Social daily deals are really hot right now but how does it compare to internally generated promotions such as happy hour? Which promotion is more effective or are they different tactics for different problems? Read on to learn about the impact.

Mobile Payments for Restaurants
Mobile platforms are poised to change the way customers pay for goods and services. What does this mean for restaurants in the next few years? It’s still the early stages but here are some things to consider for restaurant mobile platforms.

Bringing Menus Online
Menus are one of the first things customers look for when trying to find information about a restaurant online. Is yours present? If not, here are 7 popular marketing platforms to publish and update your menus online.

Monday Moustache-Up

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In honour of Movember, here’s a round-up of local events celebrating the facial hair festivities for a good cause.

Movember Screening at the Rio Theatre – Anchorman: The Legend of Ron Burgundy
When: Friday, November 23, 2012 at 11:00pm and Saturday, November 24, 2012 at 12:45am
Where: Rio Theatre, 1660 Broadway E  Vancouver, BC
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Movember Canada’s Vancouver Gala Partés
When: Wednesday, November 28, 2012 from 8:00pm until 2:00am
Where: The Commodore, 868 Granville St  Vancouver, BC
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Moustaches for Movember
When: Thursday, November 29, 2012 from 6:00pm until 8:00pm
Where: Republic Nightclub, 958 Granville St  Vancouver, BC
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The FALLS Annual Movember Stash Off – A Manly Affair for a Demin World
When: Friday, November 30, 2012 at 8:00pm
Where: The FALL Tattooing & Artist’s Gallery, 644 Seymour St  Vancouver, BC
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3rd Annual Movember Mo-Off!
When: Friday, November 30, 2012 from 7:00pm until 11:00pm
Where: Electric Owl, 928 Main St  Vancouver, BC
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Movember Mustache Party
When: Sunday, November 25, 2012 at 9:00pm
Where: Biltmore Cabaret, 2755 Prince Edward St  Vancouver, BC
More Information

Our very own Dennis Pang is growing a moustache. Check out his progress and donate!

Not So Valuable Value Menus, Survival Tips, Social Media Maturity Scale, Mobile Marketing and Bringing Life to Your Blog

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Value Menus not so Valuable Anymore?
During the recession restaurants turned to value and combo deals to drive business. But this kind of promotion may have run its course so what to do next? Seems social media and an online presence might be the way to go.

Survival Tips Post-Sandy
Hurricane Sandy forced some restaurants to make do with limited resources. But these restaurant survival tips can be really helpful no matter the weather.

Social Media Maturity Scale
Social media at its heart is about customer service and customer relations. Learn about the social media maturity scale, where you sit and what you can do at each stage.

Mobile Marketing Advice
Talk about mobile whether as strategy or a channel is loud and frequent. Read how Pizza Pizza tackled mobile marketing to reach its customers and to drive more sales.

Bringing Life to your Blog
Restaurants are encouraged to have a blog yet oftentimes they languish due to lack of attention. Here are 5 great blog ideas to help jump start your online presence.

Proud Sponsor of Capilano University!

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The Capilano University School of Business is hosting a Suit-Up and Cocktail Style Event this month. Dennis Pang, a Capilano University Alumni and the Popcorn team are honoured to be a sponsor for their event.

The event will be held on November 13th from 4:30-6:30pm. A group of dedicated students have gotten together with the idea of showing pride in their school by getting the Capilano University community together.

Join us in supporting Capilano University at their Suit-Up and Cocktail Style Event! Details on the event here.